The Rand Show - The Biggest Trade Show in Johannesburg
24/03/2011
The Rand Show is on of the largest trade shows hosted in Johannesburg. It is being held at the MTN Expo Centre - the largest conference venue in Johannesburg - from 6 April to 18 April. This is the best trade show to exhibit furniture, food, outdoor lifestyle accessories, arts and crafts, promotional materials, household supplies, decoration articles & home textiles. It's also a show that's a great outing for the family.
The Rand Show - A Great Outing for the Family
Families pack the Rand Show to celebrate the Easter Holiday. It's a place where there's so much to experience. This year the organisers of the Rand Show are promising more contemporary entertainment and more contemporary exhibits and interactive events:
- A stronger food element: wines, cheeses, honey on sale. The hugely popular Chefs Theatre will be back, with an exclusive celebrity-based Rand Show cookbook for sale.
- A motoring show. The first-ever car show in Africa was held at the Rand Show back in 1912. Almost a century later, the Rand Show 2011 introduces a theatre of motoring with new content displayed around the clock on a custom-built motoring stage.
- Special mid-week programmes for women, with guest speakers and workshops on fashion trends, make-up, lifestyle, health and wellness, as well as a fashion show during the week.
- The Rand Show was always about achievements, a place to show off the best of breed, the latest inventions, the most innovative gadgets. Talent shows, a Miss Rand Show contest, and Guinness World Record attempts are promised for the Rand Show 2011.
- Kids and teens will enjoy the Rand Show Circus and amusement park, as well as new attractions like the farmyard and Magic Centre.
If you're coming to Johannesburg to exhibit or to visit, come and stay at Silverwood Manor. The guesthouse is close to the major arterial routes around Johannesburg which makes travelling to the Expo Centre very convenient.
The Rand Show - A Must for Exhibitors
In 2010, 175 000 people invested a day of their precious time to visit the Rand Show. Visitors to the Rand Show are motivated, active consumers who have who made a choice to spend the day enjoying the entertainment and browsing through exhibition halls. This is the market exhibitors can reach through the Rand Show!
The Rand Show 2010 had 175 000 visitors
|
| Males and Females |
Population Distribution |
- Male: 46.5%
- Female: 53.5%
|
- Coloured: 4.5%
- Indian: 14.5%
- Black: 35.3%
- White: 45.7%
|
| Ages |
Employment Details |
- 18-24 years old: 11.9%
- 25-34 years old: 31.0%
- 35-49 years old: 41.8%
- 50-64 years old: 13.1%
- 65 plus: 2.2%
|
- Employed in the formal sector: 72.5%
- Employed in the informal sector: 1.5%
- Self-employed: 7.4%
- Not working (including students, housewives, pensioners etc): 18.6%
|
| Household Information |
Monthly Household Income |
- Households with children: 65.7%
- Adult only household: 34.3%
|
- Less than R5 000: 3.1%
- R5 000-R10 000: 11.5%
- R10 001-R15 000: 23.0%
- R15 001-R20 000: 22.6%
- R20 001-R30 000: 20.7%
- R30 0001-R50 000: 11.1%
- R50 001-R100 000: 8.1%
|
(Source: Pulse Research and Marketing, May 2010)
A History of the Rand Show In Johannesburg
In 1894, when the city of Johannesburg was only eight years old, the Witwatersrand Agricultural Society hosted an agricultural show to showcase the pride of the Transvaal farming community – the Best of Breed bulls and prize dairy stock. The show was hosted on an old brickfield next to Milner Park.
That was the start of the Rand Easter Show.
The Rand Show has weathered many storms, including the Anglo-Boer War, which put it on hold for several years. After almost a century of being the premier agricultural show of the nation, a change of ownership saw the Rand Show lose its agricultural backbone, and with it, its way.
In 2009, the show was sold to Nasrec, and the Rand Show 2010 was an exhibition reborn. The Rand Show 2010 proved that a family-oriented, lifestyle-rich show could draw the crowd.
